What’s in the BHAG?
BHAG (bee-hag) stands for Big Hairy Audacious Goal, coined by James Collins and Jerry Porras. Big companies have formulated their respective BHAG to stimulate progress. Take Google, its BHAG is ‘organize the world’s information and make it universally accessible and useful, or Microsoft’s: ‘A computer in every desk and in every home,’ or Twitter’s: ‘to [...]
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